English Attack! turns learning English into a game

English Attack! is a website for learning English in a relaxed, informal way. At first sight it appears to be purely for entertainment – and, indeed, it is highly entertaining. But it is also a very effective way of acquiring real English skills through fun, enjoyment and playing a range of challenging games. And for such a revolutionary approach to language learning, the company behind English Attack! – Entertainment Learning – is based, appropriately, in Paris.

Vocab Quickview from the recent Skyfall Video Booster on English Attack!

As the world’s first 100% entertainment-focused online resource for helping people around the world improve their English language skills, English Attack! was created by media and entertainment experts who now work in English Language Teaching and see huge potential in a totally different approach to learning through online entertainment platforms.

Creating True Innovation in English Language Learning

English Attack’s unique method achieves three key pedagogical outcomes:

1. Strong Learner Motivation

English Attack! generates strong learner motivation through current, authentic content (clips from movies, hit TV series, music videos); visual mini-dictionaries on a wide range of subjects; a videogame-like reward ecosystem, and membership of a worldwide social network of learners of English. Fresh, topical content is added to the site daily.

2. Retention Of Learning Items

The site enables learners to move the lexical items seen in the learning units from short-term into long-term memory - the only way to truly retain them - thanks to a range of addictive Learning Games that provide repeated exposure to (and use of) the new vocabulary. Learners practice with games that are generated dynamically each time a new content unit is played.

3. Frequent Input, and Learner Autonomy

English Attack! exercises are short-format (1-3-minute videos, visual dictionaries with no more than 20 lexical items, fast-paced games and thus a typical learning unit can be completed in 10 minutes. The brevity of the learning sessions and the attractiveness of the content result in most of our learners using the site every day. This allows us to achieve one of the key requirements for effective language learning: frequency of input.

Click here to find out more about English Attack!

If you would like to find out how English Attack! can help your school, company or other organisation to deliver highly-effective English language learning for your students, employees or stakeholders, please contact Robert Dennis, who will be happy to discuss your exact needs with you and offer you a customised solution. Robert is responsible for sales in Northern Italy, but he will be happy to refer you to the marketing partner for your country.

Verb Dash: one of the exciting language games on English Attack!